WebInno is an informal gathering of people interested in internet and mobile innovation - free and open to all in the community.

We begin with the doors officially opening at 6:30pm in the Cambridge Royal Sonesta Hotel.  At 7pm in the Grand Ballroom we’ll hold our usual format of self-/angel-funded startups demo’ing to the audience in Main Dish showcases, and select an “Audience Choice” winner of the crowd’s favorite.  After a brief intermission, at 8pm we’ll hold a strictly-optional special entrepreneur’s PR breakout session.  During the entire evening’s event, Side Dish startup companies will provide informal demonstrations to the networking crowd from the Skyline Suites room.

Main Dishes (presenting at 7pm)

• Book of Odds - Pre-launch Sneak Preview - Amram Shapiro
• Epernicus - Eric Silberstein & Mikhail Shapiro
• BatchBlue Software (BatchBook) - Pamela O’Hara & Michelle Riggen-Ransom

Side Dishes (demo’ing throughout the evening)

• Clickframes (by Beacon16) - Vineet Manohar
• BetterLesson - Alex Grodd
• Baydin - Alex Moore
• TheIdeaStartup.com - Matt Chepeleff and Ray Di Nizo
• Happn.in - Jay Boice and Matthew Latkiewicz
  
• Tripleseat Software - Jonathan Morse

Special Optional Breakout Session – “An Entrepreneur’s Guide to Bootstrapping PR” (held at 8pm)

• Entrepreneur and marketing/media executive Mike Troiano will host a conversation with a panel of media reporters/columnists/editors including Scott Kirsner of the Boston Globe, Wade Roush from Xconomy, Peter Kafka from AllThingsD, and Bob Brown of Network World.  Despite the fact that media coverage is as an essential component of any web start-up’s marketing mix, full-blown PR support may not be in the cards.  This on-stage discussion will provide the inside scoop on engaging with the media - everything from how entrepreneurs can generate awareness of their company through the media to what do you need to know before you connect with the press.  In addition, panelists will cover questions like “What’s the best way to engage with reporters?”  “What do reporters care / write about?”  “What could entrepreneurs learn from PR people?” and “What really ticks reporters off (pet peeve)?”

If you plan to attend, please REGISTER ABOVE so that we are able to print name tags, appropriately size the venue, etc. Thank you.

Tweeting about the event?  We encourage you to use the hashtags #webinno23 for this specific event and #webinno for the event series.  You can follow us at @webinno.

Note that the easiest/best-value parking ($4) is located across the street from the Royal Sonesta at the Cambridgeside Galleria mall lot.